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Reliable analysis via Google Analytics

Chances are that you use Google Analytics to analyze your website statistics. By excluding IP addresses in Google Analytics, the data remains reliable. You can make better-substantiated choices based on this data. If you do not exclude IP addresses in Google Analytics, all user behavior of your own employees will be in Google Analytics. Own employees may display different user behavior than real (potential) customers. There is a simple solution to this problem: exclude your IP address.

What is the advantage of excluding IP addresses in Google Analytics?

With Google Analytics you analyze the visitors to your website. You see where customers get stuck or where they often click, for example, what works and what does not work so well. Based on this, you can improve the user experience of the visitors on your website. Your own website use and that of employees is often different from that of (potential) customers. So make sure you exclude the IP addresses of the employees, otherwise, you may get the wrong picture of your website users.

If you want to go about excluding your IP address, read on.

What is your IP address?

What is an IP address: a technique used to allow computers in a network to communicate with each other.

Before we take you along, the step-by-step plan is useful to first find out your IP address via the link below. The first step you always take when excluding your IP address is to find out your IP address. Find your IP address here. We will soon add this IP address within Google Analytics.

Each modum has a separate IP address, so in principle, every home or office has its own IP address. If you are on the mobile network (4G), you are actually going to the IP address of the provider. We recommend that you do not exclude the IP address of your mobile provider because then you exclude some of your customers who also use this provider. You can point out to your employees that they will visit the website via the mobile network as little as possible. So keep this in mind!

Simple in 10 steps

In the step-by-step plan below, we will show you how you can easily exclude IP addresses. This can be the IP address at work or if you work from home a lot, it is also important to exclude your private IP address.

  1. The IP address is out of date. If not, find your IP address here.
  2. Log in to Google Analytics, make sure you select the correct account.
  3. Go to the gear symbol with the text ‘Administrator’, which you see at the bottom left.
  4. You will see three columns next to each other with account, property, and view. In the column ‘Account’ you will see a section ‘All Filters’.
  5. You want to create a new filter, click on ‘Add filter’.
  6. Choose a name for your filter, give it a meaningful name. This could be IP – (company name or location) – Exclude.
  7. Choose the filter type ‘Predefined’.
  8. Choose the option: exclude – traffic from the IP addresses – starting with or equal to.
    Start with: a correct option if you want to filter a range of IP addresses.
  9. Enter the IP address you want to exclude.
  10. Multiple IP addresses you want to exclude? Then repeat steps 5 to 9 again.

With these steps, you can now exclude IP addresses. Do you have colleagues who work from home? Explain how to apply this simple step-by-step plan.

Do you want to know more? You can always contact us without obligation.

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